Five Marketing Terms You Need To Know In 2021
5 Marketing Terms is music marketing blogs take on terms which marketers make out to be difficult, but are actually named rather on the nose. If you want to learn how to earn listens, you must start expanding your marketing vocabulary.
Now, you may say to yourself, “Ew, that title is enough to make me leave right now.” Don’t! I swear it’s palatable. At least I tried my hardest to do so! If i messed that up anywhere, please feel welcome to comment or drop me a line for clarification.
Aside from these terms being kind of lame, they’re not as hard to understand as you may think. Fact is, marketers can be lazy. A fair amount of this stuff just SEEMS confusing. The truth is it’s named more on the nose than you may think. So here’s 5 marketing terms to know in 2021 that seem hard, but are easy and can help!
Marketing Terms To Know In 2021, Number 1
Bounce Rate
Bounce Rate sounds like it has connection to something complicated. Nope! It refers, quite literally, to ‘bouncing’.
Play along for a moment – You’ve completely re-done your artist web site. You want people to see it! A week after launching your site you have a look to some statistics. You’re curious about how many people enjoyed certain pages.
Come to find, there’s only visits to your home page and this number of ‘bounce rate’ is super high. That’s no good! It means people swung by, took one glance, and bounced.
How To Fix?
Review once more what has been successful for your site in the past and reconfigure your layout to be a mix of new material, and other, older material which has proved to draw interest in the past. If you do this right, the bounce rate drops, people are indicating they’re sticking around more and now you know that much more about what interests your audience.
Bounce Rate Matters For Social Media
Ergh, social media! What is it they want now?!?!?!
Well, they’ve always wanted you to hang around their ‘platform’ as long as possible. Why? Advertising money, The longer you hang around, the more is understood about your buying habits and this data is sold for big, big bucks. You can turn this to your advantage, though! Somewhat.
By understanding that bounce rate is a factor into how various algorithms show favor towards how far your posts extend (more people see it), you can post more interesting content and ditch the boring stuff! All while increasing your audience with the aid of major social media platforms.
Marketing Terms To Know In 2021, Number 2
C.T.A., Or Call To Action
A Call To Action is a short, blunt sentence wherein you, don’t ask, but dictate your instructions to your audience. Right here, right now, your audience is standing before you waiting – What do you say to make them PRESAVE NOW! Or, Click To Join! New Song Here! – You get the idea 🙂
Marketing Terms To Know In 2021, Number 3
Engagement
Someone was not only ‘reached’ by your ‘targeting’ of them as patrons of your ‘audience’, they actually clicked a button, commented, or took an action.
Marketing Terms To Know In 2021, Number 4
Impressions
Impressions are nice to see. You want as many impressions as possible, since that is how many people’s paths your efforts crossed. They can be deceptive, though, so be careful!
Deception aside, they are extremely useful when aware of their meaning. One can determine efficacy of their music marketing efforts by matching Goal to Impression. The closer these two numbers, the more effective you can declare any particular campaign.
Marketing Terms To Know In 2021, Number 5
Reach
Reach is the estimated total number of eyeballs your ad had land on it. Doesn’t mean the person did anything at all, but it was in fact seen.
You may ask, “What’s different between the two? Impressions and Reach? They sound crazy similar…”
To Clarify Real Quick
Reach is the unique number of people who see your content. Impressions are just deliveries to a persons feed, regardless of previous interest expressed or not.
I know, confusing, right?! No worries, check out premium for like a bazillion more terms in the new module I’m writing entitled, “Ads, Mega Guide!”
I really hope you found this helpful!
Contact Chuck If you ever have Music Marketing questions or concerns – It’s my pleasure to help!
