Product review for Damian Keyes’ Music Business Academy. I am a large Keyes fan. A friend introduced me to his cheeky YouTube videos about 18 months ago. I’ve drank the Kool-aid since. Fast forward those 18 months and a lot of research, reading, watching and learning has taken place. And guess what? I still like him. He’s forthright, a good actor (even when he knows he’s spewing B.S.), and manages to infuse humor. That said, I was rather surprised how cookie cutter his Music Business Academy course is. Or, do I have silly expectations?
Please don’t get me wrong in this product review. Keyes’ is preaching things I can agree with a good 97% of the time. The problem is is he falls in a trap I find all too many tutorials (of any kind) on Youtube do. He explains the 101 in an excellent fashion. This makes perfect sense. The guy is a marketer after all. He knows how to set the stage well. There is professionalism and comfort towards the camera which he exudes. This instills confidence for his followers and helps ease learning. All awesome things!
Common Traps Oh No!
The common trap he falls into is he goes on to explain the 101 for tooooo loooong. I inevitably lose focus as he drones on with things I learned from him for another 97 minutes. Now that there was too much time spent on pitching the tactic as a worthwhile one, there’s a rush job of an explanation. Pragmatic elements to his approaches and their explanations come and go all too fast. Again, not his fault. It’s become a standard format among youtube videos (in my opinion, I can’t validate this).
I don’t exactly blame him for wanting to be comprehensive either. This is a problem with YouTube tutorials in general, as life-saving as they are! The problems I mention are not unique to Keyes in particular.
There’s nothing malicious at play here, but it makes for a lousy learning experience. If one is teaching a mid-high level music marketing course, it’s not necessary to define what an ‘ad campaign,’ is. We can probably skip the definition of sales and marketing funnels. There needs to be an understanding that musicians should already know these things.
Or, Am I Being Too Critical In This Product Review?
That’s the predicament I’m sure Damien finds himself in often while explaining the music industry. Satisfying both sides of this argument. Should this knowledge be a pre-requisite to signing up? Or did we all already drop the ball?
He does do a good job of towing the line between painful beginner info and equally painful advanced info. Need to be sure to give credit where it’s due.
I thank Damian for his music business course, and may still (happily) be proven wrong about his teaching style. I would adore this because, well, I actually rather like the guy!
My Product Review On Damien Keyes’ Music Business Academy?
After Being Subscribed 6 hours And Having Watched 1.5 Modules So Far? Well…
On Get More Listens Dot Com, I try to drive home the fact no one person has the ultimate advice to provide. Each artist has a unique road to travel with their own special sort of music. It’s always best to take in as much information from credible sources as possible! Don’t limit your knowledge because some guy on the web said, “This one tiny stupid, innocuous thing.” This should not dismiss all credibility.
Cutting to the chase and point – Try it! They give a week free trial and if there’s one thing I’m a sucker for, it’s free trials. All you will want to ensure is that you mark your calendar to de-activate it at that 7 day mark! That’s because this course has a hefty price tag.
There’s two billing options present for this product. A monthly subscription where the cost is $19.99/month, or you may pay for the year upfront for $200 in total. A bit steep! But, that’s why there’s a trial right? I can’t imagine it’s hard to upgrade service level either.
Damian wants you to be a customer for as long as possible. And he wants your money, so an upgrade is likely doable, though I’ve not investigated this at all. It might be worth mentioning that part of Keyes’ pitch relies on the fact he will be raising prices soon. I’m sure he will be! Not sure how much further up you can go in a sensical manner. But, hey, so long as he doesn’t tell me what to do with my business, I won’t tell him what to do with his!
How To Make Cash Fast
How To Make Cash Fast is written against my liking. I like to teach patience and confidence, but times are crazy. Let’s make some bread! Especially with those pandemic stimulus checks freshly nestled in your bank accounts. And after new gear has been purchased to (minimally) to your hearts content, we’ll need to figure out how to replenish the damn things!
How To Make Cash Fast Tip One – Sell Beats
Yes, I know. This is normally when I call this a BS content marketing piece and click off the page. Double check me, though. You’ll notice there’s no Affiliate links, or banners. This may be something preached to a lot but not without good reason. This recommendation will be seen upon Googling this topic in every single article. I’m not joking. And it’s because … *drum roll please* – – People need to license beats. Yo, be that person! *Hint!
If you continue to have trouble landing sales in this respect, double check the forum which you are selling from.
- Is it too much or not enough niche?
- Is your audience even present enough to be accounted for?
- Will anyone here give a crap about buying a beat from this store from you?
If your gut tells you no, move along. These stores are a dime a dozen and if you’re really in a pinch you can start your own store.
How To Make Cash Fast Tip Two – Teach Lessons Or Classes
The age old, tried and true, right?
Part of me wants to be a wiseass and call this the worlds oldest profession. I’ll let the joke not land all on its own from here. And oooookay! Back to Earth. It really is the tried and true way to earn fast money as a musician to this day. Personally, I taught drum lessons from age 14 on. Before I couldn’t be of age to receive working papers, that was my only form of income. And my parens were happy to drop me off at my ‘job’.
Like they say, if you love it, it’s really not work. And there’s a special intersection at education and music that nothing is similar to. An emotion to the work and pride felt when others ‘get it’. Give it a shot because you can sure learn a lot too!
How To Make Cash Fast Tip Three – Creative And Copy Writing
Are you a strong writer? Can you be? There’s plenty that needs writing still, despite coronavirus. Every day there is the need to generate press releases, emails, social media posts, interactions with fans, interactions with bosses (authority figures, the opposite of fans), etc. Learn to hone this craft and you’ll find your overall communication person-to-person improves. Also, there will never be a need to scramble the night before to fill out the submission letter for consideration of your biggest sync opportunity ever. Last, you will better be able to defend your brand, who you are and what you stand for if you can articulate your musical thoughts behind your material onto paper.
I just glanced at Fiverr for the sake of this article. The lowest of press releases can cost $5. Okay, not terrible. However, I’m sure that the writing quality is STELLAR! Mid-range pricing is about $45-65. For something you could have probably written yourself! As with the situation more often than not in life, spare yourself the headache, learn to do it yourself and, subsequently, do it 50x better than anyone else ever could. This one is a no-brainer. Stop paying, start hustling this side-gig and watch those tables turn in your favor REAL quick.
How To Make Cash Fast Tip Four – Selling Music To Twitch/Gamer Streams
The sub-set of gamers who are successful streamers. They are also creatives who just want to broadcast what they want. However, Twitch is notorious for (they kind of have to. You can’t really blame them) their enforcement of D.M.C.A. (Digital Millennium Copyright Act) Claims.
For gamers popping on a Spotify playlist on in the background and returning to find their account banned. Score one for independent musicians, though. This situation forces gamers to utilize original material, with the ones they were grabbing off Spotify not in their price range. Gaming Streamers have come to rely on background music and their show is stale and flat without it. They need you! And as fellow Creatives, they will appreciate your side-hustle. They get it better then any non-musician out there. Help them help you and the like wise!
Online Artist Reputation
Online Artist Reputation – Have you Googled your name recently? Have you tried each iteration? Were you in ‘Incognito Mode’?
Taking back control of my appearance on Google was something that did not dawn on me until the other day. When, you guessed it, I googled myself. Nothing terrible came up (I’d hope!). The problem is that it was a hodgepodge of misinformation. All my nerdy brain could think was, “My branding! My S.E.O.!” Let’s satisfy the little voice in my head that gets hung up on the details for a moment. It’s not overthinking things this time!
Start In Incognito
Start in ‘Incognito Mode’, if on Chrome. Or, start a new private window if you are on Firefox. Type in your name and you will see the S.E.R.P., or search engine result page for your name. Fortunately I don’t have too many iterations it could be. As you can tell typing in ‘Chuck Weiselberg’ leads to a bit of a messy page. For context, my goal is to push this site here – Get More Listens Dot Com – to be associated with every possible way one could dream up when typing in my full or artist name into Google. I want my affiliation to reflect the connection to Get More Listens Dot Com, preferably on this front page.
This Isn’t The Case, So What Can I Do?
The humorous part is that it’s not as difficult as you may imagine to fix this. It’s just annoying. Word to the wise, use a fake name for … everything going forward. I’m kidding… Or am I?
There’s privacy laws in many countries. They were a bit of a pain to get in place for businesses (boo-hoo, I agree). Being that they were a pain, though, requirements under the law became standard operating procedure. Meaning, when users haphazardly create accounts they later don’t want reflected on S.E.R.P. pages like I did, there’s still recourse. And where it’s not required by Law, it is just easier for many businesses to adopt policies allowing you access to your information. Why? To not have to maintain two completely different Corporate policies.
Let’s Take My Example Of IMDB To Further Discuss Managing Your Online Artist Reputation
I am definitely not hating on the nerd paradise that is the International Movie Database. It’s an awesome place! The thing is, I am listed for a project I no longer really give much of a care to being associated with. And, IMDB is pretty good at S.E.O. (Search Engine Optimization). To boot! I am a dunce who has forgotten my IMDB password. For further mystery, I don’t even know what e-mail I used!
All Hope Is Not Lost!
Here’s what I did to further control my online artist reputation – Since IMDB was prepared for dunces like me a mile away, I typed in ‘IMDB Customer Support’ on Google and the top option brought me here – https://help.imdb.com/contact –
Cool! We’re Onto Something!
The trouble is I can’t answer question one. I honestly have no clue!
I’m going to select IMDB Contributor for question one. I know that my listing on their site is connected to a film which I did sound work on after College. At least I know this much! From there, I’m a little uncertain. Yes, I do need help with a submission made but it’s not at all new. So, I used ‘Other Data Issue.’
You Are Then Brought To A Contact Form.
In a very short timeframe from completing the contact form I received a follow-up (below). Awesome! I don’t know what’s done from here on their end to correct it but I’ve done what I can! This is also what Google recommends you do to reclaim your result page. If you try to go through them, even they admit it’s a lengthy process.
Why Bother? What Impact Does Online Artist Reputation Have On Marketing My Music?
Fair point! Online artist reputation is a matter of branding. In other words, the way in which you go about publicly displaying who you are, and what you’re about. It’s important! It’s important because you work hard to cultivate the proper image and represent yourself how you wish. It also happens to be the case that one of the first few places someone may begin to learn more about you is Google. Don’t let Google tell your story!
My Recommendation For Online Artist Reputation?
You don’t need the help of a music marketing agency to handle this. Instead, start off in Incognito/Private. This is because Google otherwise has cookies that store info which will skew your results. Be sure to try each instance of your name you can imagine and see what pops-up. For example, I need to double check what is listed for Chuck, Charles and Chuck W., to name a few.
Once you do the same, you will hopefully know your credentials and can login to what you notice you want removed. Look for how you can fully close the account. That’s important! If it’s not fully closed you will still be indexed by the site (showing on Google), since whichever site is still claiming ownership over your information. And they’re not in the wrong, you need to ask for it back. Finally, exercise some patience. Even after you gain the attention of a representative you’ll want to allow a few business days for Googles gears to turn enough that they recognize the change.
And That’s It! Take That, Improperly Listed Information Effecting My Hard Work Regarding Online Artist Reputation!
If you would be interested, there’s a whole lot more on branding to read through, found within our premium services section!