Good Music Ads Are Hard To Come By
Good Music Ads
A good musical ad is different than other types of ads. And in reference to this term ‘music ads’ we’re referring to music ads on youtube, music ads on Spotify, music ads on Instagram, and on.
I’ve noticed something lately! It’s not a good thing, or a bad thing. But there has been an uptick in how many questions I receive in regards to advertisements. Personally, I have no issue with advertising. I run ad campaigns regularly. There’s something I was holding back until I launched Premium. But, with this increase I find it important to mention now. That is YOU CANNOT BUY YOUR WAY IN!!!
This Isn’t Always The Case
After all, I’m in New York in The United States. It is often the case in this Country within 2021 one can buy their way into many scenarios, especially in relation to music ads . It’s worth stating and clarifying right now AGAIN that this is not the case with music.
This does not mean you should not advertise. It means you need to do your homework before starting any ad campaigns. With regards to music ads, you’ll be doing regular homework. If you’re taking your music very serious then ads need to be implemented (this last point may not sit well with all my peers, but I do believe in running a tiny campaign for awareness at all times if you have the means). Why do they need implementation?
It’s a super saturated market. For every you, there’s ten people as talented vying for the same spot. I’m sure you knew that already but when addressing musical advertising you’re basing all decisions off this fact. And this brings us to our first important point for ads today. We’ll also go on to a few other things to realize before any campaign begins.
First Thing To Know With Music Ads
There is, and always will be, competition. In this world the ‘competition’ is your friends. I doubt you want to cut down their dreams. And there’s no need to. Your ads will only be successful with their support. So, don’t be a D***. Don’t view friends as traditional competition. Instead learn and develop your business model from them, their efforts and criticisms.
Second Important Point For Music Ads
Do some homework. Advertising is not a new concept. Establishments like Facebook and Google make everything seem fresh and exciting. The reality is they are polishing an old turd. Being honest, stole the term. But it’s a great one!
Education on advertising is rampant. Google terms and I’m certain you’ll your browser knowing double then what you started with. Watch some videos/tutorials on music ads on YouTube. There’s even specific channels on music marketing! Whooooa!
Third Thing .. On .. You Guessed It .. Music Ads
Advertising has a long history. It’s likely that answers to any questions you have are already listed on the web. Learn the traditional, TV ads type stuff! It became a tradition for a reason. If you’re interested by this stuff, I can say it’s wicked interesting. If you’re not, it’s, fortunately, not terribly difficult! Or, long-winded.
Traditional Ad Tip Of Today!
Before running music ads, check out what the A.I.D.A. advertising model is all about. The acronym stands for Attention, Interest, Desire and Action.
Attention
Attention or awareness, refers to making the ‘customer’ (or for us, fanbase) aware of the new product (for us, it’s a new album, or single). In short, it means when starting with ads they will serve you best when casting as wide a net as possible. If no one knows about you yet, you want them to know you first. Then their parents all the way up through Great-Great-Aunt Tillie. Like I said, wide net. You don’t know what Tillie is into.
Interest
Desire
Action
Action is the final stage of A.I.D.A. You’ve mitigated any concerns. This person’s sold on you. Now, don’t disappoint! There’s not much more to do from here then get them aligned with you and your brand and keep them entertained!
Makes enough sense, right?!
Fourth! … Music Ads!!!!
You need to step outside yourself for a moment when pondering angles for new music ads. This I because you need to realize you are the commodity. You’re selling stuff, like it or not. That stuff happens to be you.
What Does That Mean?
Get over your trepidation! If you’re bothering/willing to run music ads then you must be dang sure you have a bang-up musical product to present. I’ll assume you do! With that being the case, you’re the S**t. Now, display that! You’ve earned the right to talk the talk, so use it.
How To Make Cash Fast
How To Make Cash Fast
How To Make Cash Fast is written against my liking. I like to teach patience and confidence, but times are crazy. Let’s make some bread! Especially with those pandemic stimulus checks freshly nestled in your bank accounts. And after new gear has been purchased to (minimally) to your hearts content, we’ll need to figure out how to replenish the damn things!
How To Make Cash Fast Tip One – Sell Beats
Yes, I know. This is normally when I call this a BS content marketing piece and click off the page. Double check me, though. You’ll notice there’s no Affiliate links, or banners. This may be something preached to a lot but not without good reason. This recommendation will be seen upon Googling this topic in every single article. I’m not joking. And it’s because … *drum roll please* – – People need to license beats. Yo, be that person! *Hint!
If you continue to have trouble landing sales in this respect, double check the forum which you are selling from.
- Is it too much or not enough niche?
- Is your audience even present enough to be accounted for?
- Will anyone here give a crap about buying a beat from this store from you?
If your gut tells you no, move along. These stores are a dime a dozen and if you’re really in a pinch you can start your own store.
How To Make Cash Fast Tip Two – Teach Lessons Or Classes
The age old, tried and true, right?
Part of me wants to be a wiseass and call this the worlds oldest profession. I’ll let the joke not land all on its own from here. And oooookay! Back to Earth. It really is the tried and true way to earn fast money as a musician to this day. Personally, I taught drum lessons from age 14 on. Before I couldn’t be of age to receive working papers, that was my only form of income. And my parens were happy to drop me off at my ‘job’.
Like they say, if you love it, it’s really not work. And there’s a special intersection at education and music that nothing is similar to. An emotion to the work and pride felt when others ‘get it’. Give it a shot because you can sure learn a lot too!
How To Make Cash Fast Tip Three – Creative And Copy Writing
Are you a strong writer? Can you be? There’s plenty that needs writing still, despite coronavirus. Every day there is the need to generate press releases, emails, social media posts, interactions with fans, interactions with bosses (authority figures, the opposite of fans), etc. Learn to hone this craft and you’ll find your overall communication person-to-person improves. Also, there will never be a need to scramble the night before to fill out the submission letter for consideration of your biggest sync opportunity ever. Last, you will better be able to defend your brand, who you are and what you stand for if you can articulate your musical thoughts behind your material onto paper.
I just glanced at Fiverr for the sake of this article. The lowest of press releases can cost $5. Okay, not terrible. However, I’m sure that the writing quality is STELLAR! Mid-range pricing is about $45-65. For something you could have probably written yourself! As with the situation more often than not in life, spare yourself the headache, learn to do it yourself and, subsequently, do it 50x better than anyone else ever could. This one is a no-brainer. Stop paying, start hustling this side-gig and watch those tables turn in your favor REAL quick.
How To Make Cash Fast Tip Four – Selling Music To Twitch/Gamer Streams
Utilize
The sub-set of gamers who are successful streamers. They are also creatives who just want to broadcast what they want. However, Twitch is notorious for (they kind of have to. You can’t really blame them) their enforcement of D.M.C.A. (Digital Millennium Copyright Act) Claims.
Lamesauce
For gamers popping on a Spotify playlist on in the background and returning to find their account banned. Score one for independent musicians, though. This situation forces gamers to utilize original material, with the ones they were grabbing off Spotify not in their price range. Gaming Streamers have come to rely on background music and their show is stale and flat without it. They need you! And as fellow Creatives, they will appreciate your side-hustle. They get it better then any non-musician out there. Help them help you and the like wise!
As always, contact Chuck with any questions regarding music marketing, music business or The Industry as a whole. Have a great day!
5 Marketing Terms To Know In 2021
Five Marketing Terms You Need To Know In 2021
5 Marketing Terms is music marketing blogs take on terms which marketers make out to be difficult, but are actually named rather on the nose. If you want to learn how to earn listens, you must start expanding your marketing vocabulary.
Now, you may say to yourself, “Ew, that title is enough to make me leave right now.” Don’t! I swear it’s palatable. At least I tried my hardest to do so! If i messed that up anywhere, please feel welcome to comment or drop me a line for clarification.
Aside from these terms being kind of lame, they’re not as hard to understand as you may think. Fact is, marketers can be lazy. A fair amount of this stuff just SEEMS confusing. The truth is it’s named more on the nose than you may think. So here’s 5 marketing terms to know in 2021 that seem hard, but are easy and can help!
Marketing Terms To Know In 2021, Number 1
Bounce Rate
Bounce Rate sounds like it has connection to something complicated. Nope! It refers, quite literally, to ‘bouncing’.
Play along for a moment – You’ve completely re-done your artist web site. You want people to see it! A week after launching your site you have a look to some statistics. You’re curious about how many people enjoyed certain pages.
Come to find, there’s only visits to your home page and this number of ‘bounce rate’ is super high. That’s no good! It means people swung by, took one glance, and bounced.
How To Fix?
Review once more what has been successful for your site in the past and reconfigure your layout to be a mix of new material, and other, older material which has proved to draw interest in the past. If you do this right, the bounce rate drops, people are indicating they’re sticking around more and now you know that much more about what interests your audience.
Bounce Rate Matters For Social Media
Ergh, social media! What is it they want now?!?!?!
Well, they’ve always wanted you to hang around their ‘platform’ as long as possible. Why? Advertising money, The longer you hang around, the more is understood about your buying habits and this data is sold for big, big bucks. You can turn this to your advantage, though! Somewhat.
By understanding that bounce rate is a factor into how various algorithms show favor towards how far your posts extend (more people see it), you can post more interesting content and ditch the boring stuff! All while increasing your audience with the aid of major social media platforms.
Marketing Terms To Know In 2021, Number 2
C.T.A., Or Call To Action
A Call To Action is a short, blunt sentence wherein you, don’t ask, but dictate your instructions to your audience. Right here, right now, your audience is standing before you waiting – What do you say to make them PRESAVE NOW! Or, Click To Join! New Song Here! – You get the idea 🙂
Marketing Terms To Know In 2021, Number 3
Engagement
Someone was not only ‘reached’ by your ‘targeting’ of them as patrons of your ‘audience’, they actually clicked a button, commented, or took an action.
Marketing Terms To Know In 2021, Number 4
Impressions
Impressions are nice to see. You want as many impressions as possible, since that is how many people’s paths your efforts crossed. They can be deceptive, though, so be careful!
Deception aside, they are extremely useful when aware of their meaning. One can determine efficacy of their music marketing efforts by matching Goal to Impression. The closer these two numbers, the more effective you can declare any particular campaign.
Marketing Terms To Know In 2021, Number 5
Reach
Reach is the estimated total number of eyeballs your ad had land on it. Doesn’t mean the person did anything at all, but it was in fact seen.
You may ask, “What’s different between the two? Impressions and Reach? They sound crazy similar…”
To Clarify Real Quick
Reach is the unique number of people who see your content. Impressions are just deliveries to a persons feed, regardless of previous interest expressed or not.
I know, confusing, right?! No worries, check out premium for like a bazillion more terms in the new module I’m writing entitled, “Ads, Mega Guide!”
I really hope you found this helpful!
Contact Chuck If you ever have Music Marketing questions or concerns – It’s my pleasure to help!