Do I Need The Help Of A PR Firm, Or Music Marketing Agency?
For many artists, marketing has become a murky, black hole of confusion. Who has the time to really build out a massive marketing campaign that’s going to work? How can you ensure that your marketing efforts are going to be successful? The truth is, you don’t need the help of an artist PR firm or music marketing company.
Before seeking the help of a PR Firm, or Music Marketing Agency know this – You don’t NEED to do anything when it comes to your artistic IP, ever. Don’t have to justify yourself to anyone for your art.
That said, it’s nice to have everything nice, neat and in order. Especially when you didn’t have to do all the pesky arranging.
In the 21st century there’s no rules or boundaries on art. Despite the rather lousy-seeming time we live in, there’s a boom in the humanities that’s only beginning to swell. I really do believe it’s only a matter of time until we achieve another renaissance.
Music marketing is a billion dollar industry. However, many acts can make the mistake of hiring a music marketing company without getting a proper grasp of the process. If you’re just starting out, you might not be aware of the details of their service offering and will end up frustrated.
What Does A PR Firm, Or Music Marketing Agency DO Exactly?
To clarify, an artist PR Firm will handle a lot of your public perception and branding. They are present to handle the longer form of that acronym, Public Relations. In addition, they take care of artist reputation and correspondence with the press. The latter is done by the PR Firm in order to be in control of, and crafting your unique story.
This is in opposition to a music marketing company. There is a distinction. Sometimes it can be subtle. For instance, a PR Firm is concerned with brand continuity but a music marketing agency would be responsible for designing it. A PR Firm is about maintaining a persona. A Marketing Agency is present to market that persona. Their work will be evident in many facets of how they handle your music business. They will market your art with many methods like targeted advertising, SEO, or e-mail marketing.
While a music marketing agency will push you, a PR Firm will maintain you.
As Long As You’re An Indie Musician
As long as you are an Indie musician, and by that I mean contractually, you should be okay. However! And a huge however. Always read everything presented to you prior to signing. I’m just a fellow musician on the internet writing an article. You don’t know if I am correct. FACT CHECK ME!!!
You are an Indie musician who owns their own your stuff and can do what you want with it. There shouldn’t be any toleration of a Manager freaking out because the Label is on his back these days. There’s no manager anymore! Heck, matter of fact, who needs labels?!?!! That, very legitimately, used to be the only method of ‘making it’ which existed. You signed with a Major, or were a flop. We live in a funny time where even after that flop, however many years ago it could have been, gets flipped. Bam. You’re on the tips of everyone’s tongues once more, an overnight sensation of a hit. You are good enough to be represented by that big, International PR Firm in NYC.
Cheap music pr is only going to expand as savvy folk paying attention notice it. There’s an odd disconnect between music marketing / music business and the actual music. This thought that, “No music pr firm in New York will want to have me.”
If That’s The Case
Then your material either needs brushing up, or the employee you spoke with at the NY PR Firm who said, “You don’t fit in in this town,” should be swiftly terminated. Not for the rude conduct. Why? They are Sales People! Their aim is to do everything BUT turn away deals by stymieing prospects confidence. At the end of the day, ninety percent of sales is just tactic, strategy capable of drag and drop services. You can figure that a fair amount of the time said strategy is applicable regardless of the service or good being offered. TLDR of all that, they want your money and standards are low for Mr/Mrs. Online Music PR.
It’s a two way street in anything music business / music marketing, with the artist being the hottest commodity available and never the opposite. Meaning, gain some confidence for your own good, will you?!?! Artist PR Firms and Music Marketing Agencies need musicians. They need us as much as the opposite is the case. Don’t be intimidated. Don’t be pressured or fooled.
After all, this is the 21st century. A lot is available to you in regards to music marketing. In order to be able to answer the article’s key question, we’d want to further understand what in particular an artist p.r. firm, or music marketing agency can assist you with. Typically, they are reserved for extremely busy times when on a budget thanks to the fact a lot can be achieved on your own. When you’re running a million miles an hour they make life that much more easy. You’re smart, though! You can Google your own information. Music marketing agencies are to be used when you mean business.
Before I Type Anything Further Which Influences How You Perceive PR Firms, And Music Marketing Agencies . .
I’m going to now ask you a question; Do you need that help of a pr Firm Or Music Marketing Agency?