Good Music Ads
A good musical ad is different than other types of ads. And in reference to this term ‘music ads’ we’re referring to music ads on youtube, music ads on Spotify, music ads on Instagram, and on.
I’ve noticed something lately! It’s not a good thing, or a bad thing. But there has been an uptick in how many questions I receive in regards to advertisements. Personally, I have no issue with advertising. I run ad campaigns regularly. There’s something I was holding back until I launched Premium. But, with this increase I find it important to mention now. That is YOU CANNOT BUY YOUR WAY IN!!!
This Isn’t Always The Case
After all, I’m in New York in The United States. It is often the case in this Country within 2021 one can buy their way into many scenarios, especially in relation to music ads . It’s worth stating and clarifying right now AGAIN that this is not the case with music.
This does not mean you should not advertise. It means you need to do your homework before starting any ad campaigns. With regards to music ads, you’ll be doing regular homework. If you’re taking your music very serious then ads need to be implemented (this last point may not sit well with all my peers, but I do believe in running a tiny campaign for awareness at all times if you have the means). Why do they need implementation?
It’s a super saturated market. For every you, there’s ten people as talented vying for the same spot. I’m sure you knew that already but when addressing musical advertising you’re basing all decisions off this fact. And this brings us to our first important point for ads today. We’ll also go on to a few other things to realize before any campaign begins.
First Thing To Know With Music Ads
There is, and always will be, competition. In this world the ‘competition’ is your friends. I doubt you want to cut down their dreams. And there’s no need to. Your ads will only be successful with their support. So, don’t be a D***. Don’t view friends as traditional competition. Instead learn and develop your business model from them, their efforts and criticisms.
Second Important Point For Music Ads
Do some homework. Advertising is not a new concept. Establishments like Facebook and Google make everything seem fresh and exciting. The reality is they are polishing an old turd. Being honest, stole the term. But it’s a great one!
Education on advertising is rampant. Google terms and I’m certain you’ll your browser knowing double then what you started with. Watch some videos/tutorials on music ads on YouTube. There’s even specific channels on music marketing! Whooooa!
Third Thing .. On .. You Guessed It .. Music Ads
Advertising has a long history. It’s likely that answers to any questions you have are already listed on the web. Learn the traditional, TV ads type stuff! It became a tradition for a reason. If you’re interested by this stuff, I can say it’s wicked interesting. If you’re not, it’s, fortunately, not terribly difficult! Or, long-winded.
Attention or awareness, refers to making the ‘customer’ (or for us, fanbase) aware of the new product (for us, it’s a new album, or single). In short, it means when starting with ads they will serve you best when casting as wide a net as possible. If no one knows about you yet, you want them to know you first. Then their parents all the way up through Great-Great-Aunt Tillie. Like I said, wide net. You don’t know what Tillie is into.
Action is the final stage of A.I.D.A. You’ve mitigated any concerns. This person’s sold on you. Now, don’t disappoint! There’s not much more to do from here then get them aligned with you and your brand and keep them entertained!
Makes enough sense, right?!
Fourth! … Music Ads!!!!
You need to step outside yourself for a moment when pondering angles for new music ads. This I because you need to realize you are the commodity. You’re selling stuff, like it or not. That stuff happens to be you.
What Does That Mean?
Get over your trepidation! If you’re bothering/willing to run music ads then you must be dang sure you have a bang-up musical product to present. I’ll assume you do! With that being the case, you’re the S**t. Now, display that! You’ve earned the right to talk the talk, so use it.