You’ll need to please pardon me, as I cannot for the life of me figure out why the above image is here or how to get rid of it! *Sigh. Apologies – Anyway !!
A Niche Is Defined As . .
Those words specialized and segment are important. They display the existence and importance of ‘niche markets’. Niche markets being ones that are hyper-specific and targeted towards a very defined crowd. They are folks who know what they like.
It Took Me An Unreasonable Amount Of Time
To see the worth in researching this extremely important facet to realizing how one begins conjuring up an audience for themselves. What I’m referring to are ‘like artists’. Like artists are acts who may be in the realm of what you’re doing as an act.
The way to utilize Like Artists from a music marketing, or music business perspective is a rather simplistic one. Please allow me to provide an example via my favorite batch o’ Brits, Radiohead.
Is a prolific band whose name I’m sure is already on the like artist list for those of you reading this right now. So, let’s say you’re cruising your Spotify one afternoon and these gents show up as being similar to yourself. Fantastic! Congratulations, first! That’s no light comparison being made and you should take a moment to soak in just how cool that really is!
Now that this lofty kinship has seeped into your thoughts, you begin to dig further down this Spotify rabbit-hole. Come to find, holy Cow, there’s a plethora of their like artists for my perusal. Jackpot Baby!
Sticking With Radiohead
And keeping it simple, we’ve come to find their like artists reflect the members reflect the bands various solo acts. Score, again! We now know we can place Thom, Ed, and Jonny (any Phil yet?) on our developing list of akin musicians. Five acts whose fans I can target for the price of one? I like the sound of that!
Where you begin to graze the surface of this gargantuan task; What’s my Niche and where the heck is my audience ?!?!?
Also, It’s Worth Noting….
I’m no fan of Spotify or their Corporate practices, but that’s a personal matter for another article. What’s interesting here is that Spotify is handing you the tool needed to kick off this whole whacky concept. This is obviously not the features intended use, but any time you are able try to utilize these tools for your use.
You can continue down the rabbit hole for awhile as well. That is, before this well runs dry. But no one wants to bash their heads against the wall using one solitary strategy. So, now that I nudged the door open for you, it is up to you to say, “Open Sesame.”