Product review for Damian Keyes’ Music Business Academy. I am a large Keyes fan. A friend introduced me to his cheeky YouTube videos about 18 months ago. I’ve drank the Kool-aid since. Fast forward those 18 months and a lot of research, reading, watching and learning has taken place. And guess what? I still like him. He’s forthright, a good actor (even when he knows he’s spewing B.S.), and manages to infuse humor. That said, I was rather surprised how cookie cutter his Music Business Academy course is. Or, do I have silly expectations?
Please don’t get me wrong in this product review. Keyes’ is preaching things I can agree with a good 97% of the time. The problem is is he falls in a trap I find all too many tutorials (of any kind) on Youtube do. He explains the 101 in an excellent fashion. This makes perfect sense. The guy is a marketer after all. He knows how to set the stage well. There is professionalism and comfort towards the camera which he exudes. This instills confidence for his followers and helps ease learning. All awesome things!
Common Traps Oh No!
The common trap he falls into is he goes on to explain the 101 for tooooo loooong. I inevitably lose focus as he drones on with things I learned from him for another 97 minutes. Now that there was too much time spent on pitching the tactic as a worthwhile one, there’s a rush job of an explanation. Pragmatic elements to his approaches and their explanations come and go all too fast. Again, not his fault. It’s become a standard format among youtube videos (in my opinion, I can’t validate this).
I don’t exactly blame him for wanting to be comprehensive either. This is a problem with YouTube tutorials in general, as life-saving as they are! The problems I mention are not unique to Keyes in particular.
There’s nothing malicious at play here, but it makes for a lousy learning experience. If one is teaching a mid-high level music marketing course, it’s not necessary to define what an ‘ad campaign,’ is. We can probably skip the definition of sales and marketing funnels. There needs to be an understanding that musicians should already know these things.
Or, Am I Being Too Critical In This Product Review?
That’s the predicament I’m sure Damien finds himself in often while explaining the music industry. Satisfying both sides of this argument. Should this knowledge be a pre-requisite to signing up? Or did we all already drop the ball?
He does do a good job of towing the line between painful beginner info and equally painful advanced info. Need to be sure to give credit where it’s due.
I thank Damian for his music business course, and may still (happily) be proven wrong about his teaching style. I would adore this because, well, I actually rather like the guy!
My Product Review On Damien Keyes’ Music Business Academy?
After Being Subscribed 6 hours And Having Watched 1.5 Modules So Far? Well…
On Get More Listens Dot Com, I try to drive home the fact no one person has the ultimate advice to provide. Each artist has a unique road to travel with their own special sort of music. It’s always best to take in as much information from credible sources as possible! Don’t limit your knowledge because some guy on the web said, “This one tiny stupid, innocuous thing.” This should not dismiss all credibility.
Cutting to the chase and point – Try it! They give a week free trial and if there’s one thing I’m a sucker for, it’s free trials. All you will want to ensure is that you mark your calendar to de-activate it at that 7 day mark! That’s because this course has a hefty price tag.
There’s two billing options present for this product. A monthly subscription where the cost is $19.99/month, or you may pay for the year upfront for $200 in total. A bit steep! But, that’s why there’s a trial right? I can’t imagine it’s hard to upgrade service level either.
Damian wants you to be a customer for as long as possible. And he wants your money, so an upgrade is likely doable, though I’ve not investigated this at all. It might be worth mentioning that part of Keyes’ pitch relies on the fact he will be raising prices soon. I’m sure he will be! Not sure how much further up you can go in a sensical manner. But, hey, so long as he doesn’t tell me what to do with my business, I won’t tell him what to do with his!
Good Music Ads
A good musical ad is different than other types of ads. And in reference to this term ‘music ads’ we’re referring to music ads on youtube, music ads on Spotify, music ads on Instagram, and on.
I’ve noticed something lately! It’s not a good thing, or a bad thing. But there has been an uptick in how many questions I receive in regards to advertisements. Personally, I have no issue with advertising. I run ad campaigns regularly. There’s something I was holding back until I launched Premium. But, with this increase I find it important to mention now. That is YOU CANNOT BUY YOUR WAY IN!!!
This Isn’t Always The Case
After all, I’m in New York in The United States. It is often the case in this Country within 2021 one can buy their way into many scenarios, especially in relation to music ads . It’s worth stating and clarifying right now AGAIN that this is not the case with music.
This does not mean you should not advertise. It means you need to do your homework before starting any ad campaigns. With regards to music ads, you’ll be doing regular homework. If you’re taking your music very serious then ads need to be implemented (this last point may not sit well with all my peers, but I do believe in running a tiny campaign for awareness at all times if you have the means). Why do they need implementation?
It’s a super saturated market. For every you, there’s ten people as talented vying for the same spot. I’m sure you knew that already but when addressing musical advertising you’re basing all decisions off this fact. And this brings us to our first important point for ads today. We’ll also go on to a few other things to realize before any campaign begins.
First Thing To Know With Music Ads
There is, and always will be, competition. In this world the ‘competition’ is your friends. I doubt you want to cut down their dreams. And there’s no need to. Your ads will only be successful with their support. So, don’t be a D***. Don’t view friends as traditional competition. Instead learn and develop your business model from them, their efforts and criticisms.
Second Important Point For Music Ads
Do some homework. Advertising is not a new concept. Establishments like Facebook and Google make everything seem fresh and exciting. The reality is they are polishing an old turd. Being honest, stole the term. But it’s a great one!
Education on advertising is rampant. Google terms and I’m certain you’ll your browser knowing double then what you started with. Watch some videos/tutorials on music ads on YouTube. There’s even specific channels on music marketing! Whooooa!
Third Thing .. On .. You Guessed It .. Music Ads
Advertising has a long history. It’s likely that answers to any questions you have are already listed on the web. Learn the traditional, TV ads type stuff! It became a tradition for a reason. If you’re interested by this stuff, I can say it’s wicked interesting. If you’re not, it’s, fortunately, not terribly difficult! Or, long-winded.
Attention or awareness, refers to making the ‘customer’ (or for us, fanbase) aware of the new product (for us, it’s a new album, or single). In short, it means when starting with ads they will serve you best when casting as wide a net as possible. If no one knows about you yet, you want them to know you first. Then their parents all the way up through Great-Great-Aunt Tillie. Like I said, wide net. You don’t know what Tillie is into.
Action is the final stage of A.I.D.A. You’ve mitigated any concerns. This person’s sold on you. Now, don’t disappoint! There’s not much more to do from here then get them aligned with you and your brand and keep them entertained!
Makes enough sense, right?!
Fourth! … Music Ads!!!!
You need to step outside yourself for a moment when pondering angles for new music ads. This I because you need to realize you are the commodity. You’re selling stuff, like it or not. That stuff happens to be you.
What Does That Mean?
Get over your trepidation! If you’re bothering/willing to run music ads then you must be dang sure you have a bang-up musical product to present. I’ll assume you do! With that being the case, you’re the S**t. Now, display that! You’ve earned the right to talk the talk, so use it.
How To Make Cash Fast
How To Make Cash Fast is written against my liking. I like to teach patience and confidence, but times are crazy. Let’s make some bread! Especially with those pandemic stimulus checks freshly nestled in your bank accounts. And after new gear has been purchased to (minimally) to your hearts content, we’ll need to figure out how to replenish the damn things!
How To Make Cash Fast Tip One – Sell Beats
Yes, I know. This is normally when I call this a BS content marketing piece and click off the page. Double check me, though. You’ll notice there’s no Affiliate links, or banners. This may be something preached to a lot but not without good reason. This recommendation will be seen upon Googling this topic in every single article. I’m not joking. And it’s because … *drum roll please* – – People need to license beats. Yo, be that person! *Hint!
If you continue to have trouble landing sales in this respect, double check the forum which you are selling from.
- Is it too much or not enough niche?
- Is your audience even present enough to be accounted for?
- Will anyone here give a crap about buying a beat from this store from you?
If your gut tells you no, move along. These stores are a dime a dozen and if you’re really in a pinch you can start your own store.
How To Make Cash Fast Tip Two – Teach Lessons Or Classes
The age old, tried and true, right?
Part of me wants to be a wiseass and call this the worlds oldest profession. I’ll let the joke not land all on its own from here. And oooookay! Back to Earth. It really is the tried and true way to earn fast money as a musician to this day. Personally, I taught drum lessons from age 14 on. Before I couldn’t be of age to receive working papers, that was my only form of income. And my parens were happy to drop me off at my ‘job’.
Like they say, if you love it, it’s really not work. And there’s a special intersection at education and music that nothing is similar to. An emotion to the work and pride felt when others ‘get it’. Give it a shot because you can sure learn a lot too!
How To Make Cash Fast Tip Three – Creative And Copy Writing
Are you a strong writer? Can you be? There’s plenty that needs writing still, despite coronavirus. Every day there is the need to generate press releases, emails, social media posts, interactions with fans, interactions with bosses (authority figures, the opposite of fans), etc. Learn to hone this craft and you’ll find your overall communication person-to-person improves. Also, there will never be a need to scramble the night before to fill out the submission letter for consideration of your biggest sync opportunity ever. Last, you will better be able to defend your brand, who you are and what you stand for if you can articulate your musical thoughts behind your material onto paper.
I just glanced at Fiverr for the sake of this article. The lowest of press releases can cost $5. Okay, not terrible. However, I’m sure that the writing quality is STELLAR! Mid-range pricing is about $45-65. For something you could have probably written yourself! As with the situation more often than not in life, spare yourself the headache, learn to do it yourself and, subsequently, do it 50x better than anyone else ever could. This one is a no-brainer. Stop paying, start hustling this side-gig and watch those tables turn in your favor REAL quick.
How To Make Cash Fast Tip Four – Selling Music To Twitch/Gamer Streams
The sub-set of gamers who are successful streamers. They are also creatives who just want to broadcast what they want. However, Twitch is notorious for (they kind of have to. You can’t really blame them) their enforcement of D.M.C.A. (Digital Millennium Copyright Act) Claims.
For gamers popping on a Spotify playlist on in the background and returning to find their account banned. Score one for independent musicians, though. This situation forces gamers to utilize original material, with the ones they were grabbing off Spotify not in their price range. Gaming Streamers have come to rely on background music and their show is stale and flat without it. They need you! And as fellow Creatives, they will appreciate your side-hustle. They get it better then any non-musician out there. Help them help you and the like wise!